Oregon Sports Betting Market Overview
Oregon's sports betting history dates back to 1989 when the state launched Sports Action, a lottery-based sports wagering product. Sports Action allowed players to bet on NFL games through parlay-style bets, making Oregon one of the few states to offer legal sports betting before the repeal of PASPA (the Professional and Amateur Sports Protection Act) in 2018. However, due to pressure from the NFL and other sports leagues, Sports Action was discontinued in 2007 as part of an agreement to keep Portland eligible for NCAA tournament events (OregonLive.com, 2012).
After the repeal of PASPA, Oregon leveraged its unique position as one of the few states with a pre-existing legal framework for sports betting. Legal sports betting in its modern form began in August 2019, with tribal casinos offering retail sportsbooks. Shortly after, the Oregon Lottery expanded the market by launching the Scoreboard app in October 2019, partnering with SBTech to provide the state’s first online betting platform (CNBC, 2019).
In January 2022, the Oregon Lottery transitioned to a partnership with DraftKings as the exclusive online sportsbook operator, replacing Scoreboard and streamlining Oregon’s sports betting offerings. This shift aimed to enhance user experience and attract more bettors through DraftKings’ well-established platform. With the Oregon Lottery overseeing operations and DraftKings managing online betting, the state has experienced steady growth in both participation and revenue.
Annual Sports Betting Growth in Oregon
Monthly Sports Betting Growth in Oregon
Oregon Sports Betting Revenue Insights
As reported by the Oregon Lottery, Oregon's sports betting revenue experienced notable fluctuations from October 2023 to September 2024. The sports betting handle—the total amount wagered—reached $75 million in September 2024, marking the highest monthly handle for the year. Similarly, gross gaming revenue (GGR) peaked in September 2024 at $9.28 million, demonstrating the market's potential during periods of high sports activity, such as the NFL season kickoff. (Oregon Lottery, 2023)
The year began strongly in January 2024, with a handle of $68.58 million and gross sports betting revenue of $8.59 million, with a hold percentage of 12.53%. The market remained steady through the spring and summer, with handles consistently hovering between $66.52 million and $74.84 million.
The summer months saw some declines, with the handle dropping to $52.71 million in July 2024, the lowest for the year. However, a significant rebound in September 2024 was expected as bettors returned for the start of the NFL and college football seasons.
Oregon Lottery Report For the Last fiscal year:
- Total Handle: Approximately $816.9 million (October 2023 - September 2024).
- Gross Gaming Revenue: Roughly $84.57 million.
- Tax Contributions: Total taxes from October 2023 to September 2024 exceeded $6.5 million, with a peak monthly tax of $742,080 in September 2024.
Latest Oregon Betting Industry News
- Oct. 25, 2024: DraftKings, the state-partnered sportsbook, reported a $75.4 million handle in September, the second-highest since Oregon legalized sports betting in 2019, marking a 23% increase from September 2023. (CDCGaming, 2024)
- Apr. 7, 2024: A lucky Powerball ticket holder in Oregon hit the $1.36 billion jackpot. This was the fourth-highest jackpot ever won. (Powerball, 2024)
- January 18, 2022: DraftKings took over mobile sports betting in Oregon following its acquisition of SBTech, the platform previously operated by the Oregon Lottery. (DraftKings, 2022)
Biggest Sports in the Beaver State
Oregon boasts a big sports culture with professional teams, collegiate athletics, and a passionate fan base.
Professional Sports Teams
- Portland Trail Blazers (NBA): The Trail Blazers, who compete in the NBA, have been a big part of Oregon's sports scene since their establishment in 1970. They won the NBA Championship once, in 1977.
- Portland Timbers (MLS): This Major League Soccer club has grown a dedicated following since joining the league in 2011.
- Portland Thorns FC (NWSL): As a National Women's Soccer League member, the Thorns have achieved significant success (three major titles) and maintain a strong fan base.
Collegiate Athletics
- University of Oregon Ducks: The Ducks compete in the Pac-12 Conference. They are known for their football program, which has significantly impacted the state's sports culture. Under head coach Dan Lanning, the Ducks achieved a 12-2 record in 2023, marking their sixth 12-win season in program history.
- Oregon State University Beavers: Also part of the Pac-12, the Beavers contribute to the state's rich collegiate sports traditions, particularly in football and baseball.
Popular Sports for Betting in Oregon
- Football: Both college and professional football attract substantial betting interest, with the NFL's Seattle Seahawks being particularly popular among Oregonians.
- Basketball: NBA games, especially those involving the Portland Trail Blazers, see significant betting activity.
- Soccer: Matches featuring the Portland Timbers also draw betting interest.
While Oregon does not have its own NFL team, the Seattle Seahawks, based in neighboring Washington, are the most popular NFL team among Oregonians. A 2016 analysis of ticket sales data revealed that 45.47% of NFL tickets purchased in Oregon were for Seahawks games, indicating strong regional support for the team. (Forbes, 2016)
Commercial Gaming in Oregon
Oregon's commercial gaming industry operates under a framework established through compacts between the state and nine federally recognized tribes. These compacts regulate tribal gaming activities and provide oversight by both the state and tribal governments. The compacted tribes include:
- Burns Paiute Tribe
- Cow Creek Band of Umpqua Tribe of Indians
- Klamath Tribes (Modocs & Yahooskin)
- Coos, Lower Umpqua & Siuslaw Indians
- Confederated Tribes of Siletz
- Coquille Indian Tribe
- Confederated Tribes of the Umatilla Indian Reservation
- Confederated Tribes of Warm Springs
- Confederated Tribes of Grande Ronde Community
While these compacts share similarities, they require each tribe to establish departments to oversee and regulate gaming operations. Tribal gaming, including casinos, is governed through this dual regulatory approach for compliance with tribal, state, and federal guidelines.
Tribal Casinos Offering Sports Betting
Of the nine compacted tribes, only four currently offer sports betting at their retail casinos. These venues provide both visitors and locals with opportunities to engage in sports wagering alongside traditional casino gaming:
- Chinook Winds Casino Resort (Lincoln City): Sports Wagering Lounge
- Spirit Mountain Casino (Grand Ronde): BetMGM Spirit Mountain Sportsbook
- Three Rivers Casino Resort (Florence): Sportsbook at Three Rivers Casino
- The Mill Casino & Hotel (North Bend): Sports Betting Kiosks
Sports Betting Revenue Comparison: Oregon vs. Connecticut
When comparing the sports betting markets of Oregon and Connecticut, Connecticut's multi-operator system significantly outperforms Oregon’s single-operator model. Both states share similarities in population size and the timing of sports betting legalization, but Connecticut’s competitive framework drives far greater revenue and engagement.
Oregon Sports Betting Revenue Performance
Oregon's sports betting handle for September 2024 reached $75 million, its highest monthly handle of the year. Gross gaming revenue (GGR) peaked at $9.28 million during the same month, fueled by the start of the NFL and college sports seasons. The market demonstrated stability in the spring and summer, with monthly handles averaging between $66 million and $74 million. However, summer declines were evident, with the handle dipping to a low of $52.71 million in July 2024.
Since Oregon legalized sports betting, the state has relied on a single-operator model through DraftKings in partnership with the Oregon Lottery. While this system offers regulatory simplicity, it limits market competition and caps sports betting revenue.
Connecticut’s Sports Betting Revenue Success
Connecticut’s market structure, with major operators like DraftKings, FanDuel, and Fanatics Sportsbook, has propelled the state to remarkable gross sports betting revenue heights. In December 2023, Connecticut set a record handle of $189.6 million, more than double Oregon’s peak monthly handle. This marked a 15.5% year-over-year increase, underscoring the steady expansion of the state’s sports betting ecosystem.
The presence of multiple operators creates a competitive environment, driving greater participation and offering bettors diverse options. Connecticut also benefits from strategic partnerships with local entities, ensuring a strong connection to its community and increasing market appeal.
Key Comparisons
| Metric | Oregon | Connecticut |
|---|---|---|
| Peak Monthly Handle | $75 million (Sept. 2024) | $189.6 million (Dec. 2023) |
| Peak Monthly Revenue | $9.28 million (Sept. 2024) | $20+ million (Dec. 2023) |
| Number of Operators | 1 (DraftKings) | 3 (DraftKings, FanDuel, Fanatics) |
| Market Framework | Single-operator | Multi-operator |
| Year-Over-Year Growth | Steady, but fluctuating | Consistently increasing |
Why Connecticut Outpaces Oregon
- Competitive Market Structure: Connecticut’s three-operator system fosters innovation, better promotions, and more options for bettors, increasing engagement.
- Higher Handles and Revenue: With peak monthly handles over twice as high as Oregon’s, Connecticut benefits from its broader appeal and enhanced market accessibility.
- Year-Round Engagement: Connecticut consistently grows with higher year-over-year increases, even during traditionally slower betting months.
Oregon’s reliance on a single operator limits its ability to scale and compete with states like Connecticut. While Oregon's market shows stability and potential during peak sports seasons, its centralized structure constrains its growth. Connecticut’s multi-operator model and strategic partnerships present a clear path for Oregon to consider if it aims to unlock higher handles, increased revenue, and greater bettor engagement.
Trends and Future of Gross Sports Betting Revenue in Oregon
Oregon's gross sports gaming revenue (GGR) has shown consistent growth, driven by a streamlined, single-operator model through DraftKings in partnership with the Oregon Lottery. In 2023, the state generated $21.43 million in GGR from a total betting handle of $213.07 million. Monthly performance peaked in September 2024, with $9.28 million in revenue, coinciding with the NFL and college football seasons.
Despite these gains, Oregon's reliance on a single-operator model limits its potential. With a competitive multi-operator framework, states like Connecticut consistently outperform Oregon, achieving peak monthly handles and revenues more than double those of Oregon. Introducing additional operators could enhance market engagement, drive innovation, and increase overall revenue.
Oregon’s sports betting market is poised for steady growth, especially during high-activity periods such as football season. However, to remain competitive nationally, the state may need to explore diversifying its operator landscape, offering bettors greater variety and attracting more participants. Enhanced regulatory frameworks and partnerships could further solidify Oregon’s position in the evolving sports betting industry.
Oregon Snapshot
| Key Aspect | Details |
|---|---|
| Population | Approximately 4.2 million residents as of 2024. (World Population Review, 2024) |
| Political Affiliation | Predominantly Democratic, Oregon has a Democratic trifecta, with the party controlling the governorship and both legislative chambers. (270towin.com, 2024) |
| Year Sports Betting Legalized | Permitted from May, 2019. Governor Kate Brown signed House Bill 2288, authorizing the Oregon Lottery to operate sports betting through a mobile app and select retailers. (Oregon Legislative Assembly, 2019) |
| Number of Sportsbooks Operating | DraftKings is the sole online sports betting app permitted in Oregon. The state also has four tribal casinos offering sports betting. |
| Gross Gaming Revenue (GGR) 2023 | $21,429,000.00 |
| Sports Betting Handle 2023 | $213,069,000.00 |
| Professional Sports Teams | Oregon is home to the Portland Trail Blazers (NBA) and the Portland Timbers (MLS). While there’s no NFL team, fans passionately follow college football, especially the Oregon Ducks and Oregon State Beavers. |
FAQs on Oregon Sports Betting Revenue
Sports Betting Overview
What is the current state of Oregon sports betting?
Oregon sports betting operates under a single-operator model managed by DraftKings, with oversight from the Oregon Lottery. Bettors in the Beaver State can place wagers online or at select tribal casinos offering retail betting.
How does sports betting in Oregon differ from other states?
Oregon uses a single-operator system, unlike other states like Colorado, which have multiple sportsbooks. This approach simplifies regulation but limits competition, capping betting revenue.
Is sports betting legal in Oregon?
Yes, sports betting has been legal in Oregon since May 2019. The Oregon Legislature authorized sports betting under House Bill 2288, permitting the Oregon Lottery to oversee operations.
Sports Betting Revenue and Handle
What is Oregon’s annual sports betting revenue?
In 2023, Oregon’s gross revenue from sports betting totaled $21.43 million. Monthly figures vary depending on the betting handle and major sports events.
How does Oregon's sports betting revenue compare to other states?
Oregon’s betting revenue is modest compared to states with multi-operator systems.
What is the betting handle in Oregon?
The sports betting handle in Oregon reached $213.07 million in 2023. The highest monthly handle was $75 million in September 2024.
What was the previous month's total revenue?
The Oregon Lottery reported gross revenue of $9.28 million in September 2024, marking a significant increase (115%) from August’s betting handle of $4.3 million.
Popular Sports and Events
What are the most popular sports for betting in Oregon?
Football and basketball dominate sports betting in Oregon. The Super Bowl and March Madness draw the most wagers, alongside regular college sports seasons.
Do Oregon bettors wager on college sports?
Yes, college sports, particularly games involving the Oregon Ducks and Oregon State Beavers, are popular among bettors. However, individual bets on specific college players are not permitted under state regulations.
How do major events like the Super Bowl impact betting revenue?
The Super Bowl significantly boosts betting revenue, with millions wagered on various outcomes, including prop bets and the final score.
Monthly Performance Trends
What caused fluctuations in Oregon’s betting handle?
Seasonal sports events greatly influence the betting handle. For example, July often declines due to limited major sports activity, while September and February rebound with football and basketball seasons.
What are the average monthly figures for gross revenue?
Gross revenue averages between $6 million and $9 million monthly, depending on the betting handle and payout ratios.
Data and Records
Has Oregon set any state records for betting revenue?
Oregon achieved a state record in September 2024 with a handle of $75 million, surpassing previous benchmarks.
How is betting data collected and reported?
The Oregon Lottery publishes reports on betting figures, including wagering data, gross revenue, and payouts. These figures provide transparency and insights into market performance.
Betting Mechanics and Regulations
Can bettors place individual bets on college players?
No, Oregon prohibits individual bets on specific college players. On Feb. 15, 2022, former Governor Kate Brown introduced Senate Bill 1503. The bill would permit bettors to wager on college sports online, but it has not been passed.
How are winnings paid out to sports bettors in Oregon?
Winnings are paid directly to bettors’ accounts on DraftKings or in person at tribal casinos. Tribal casinos in the state are not subject to taxation or licensing fees, and the Oregon Lottery is not subject to taxation as a state entity.
What is the hold percentage for Oregon sportsbooks?
In September 2024, the hold percentage in Oregon was 12.66%.
Comparisons with Other States
How does Oregon’s sports betting market compare to the Granite State?
The Granite State (New Hampshire) operates similarly with a single-operator model but has achieved higher gross revenue ($80,288,654 in 2023).
How does Oregon’s December revenue compare to neighboring states?
Oregon’s December revenue is lower than that of states like Colorado ($562 million), which benefit from multiple operators and larger betting markets.
Are there lessons Oregon can learn from other states?
Yes, introducing additional operators could increase betting revenue, expand betting options, and boost overall participation among sports bettors.
Future Outlook
What trends are shaping the future of sports betting revenue in Oregon?
Steady growth in gross revenue is expected, driven by seasonal sports events like March Madness and the Super Bowl. However, expanding the operator model could unlock further market potential.
Will new sportsbooks enter Oregon’s market?
DraftKings is the exclusive operator, but discussions about opening the market to other sportsbooks could be proposed.