Latest Insights
Wayne Gretzky vs. Alex Ovechkin: Who's Hockey's GOAT in Context?

As Featured In
Timely. Concise. Citable.
Welcome to Instant Insights, a dedicated space for sharp, data-driven research briefs crafted by our team of experts. Here, we break down complex questions into focused, digestible pieces designed to inform, support, and inspire. Whether you cover the latest sports trends, historical analysis, or investigation of betting behavior, these insights offer quick clarity backed by solid data.
Each brief is built for today’s fast-moving media landscape: short enough to scan and deep enough to cite.
From sports data analysis to regulatory developments, Instant Insights is a launchpad for stories, citations, and conversation.
This section is ideal for journalists, editors, policymakers, and researchers, where speed meets substance. We aim to equip you with high-quality, citable data points—ready to drop into your next article, tweet, report, or newsroom pitch. If you need a stat to back up a claim or a fresh angle to explore, you’ll likely find it here.
Looking for something specific? Get in touch—we welcome data requests and collaborative questions.
Meet our Experts

Paruyr Shahbazyan started his business career as an entrepreneur in 2000. Over 13 years, he learned business and leadership, which laid the foundation for his career.
In 2013, Paruyr entered the sports and betting industry as the founder and president of Bookmaker Rating, an online media platform he led until 2020. The platform focuses on in-depth analysis and insights in sports betting and has gained a reputation for quality content.
In 2022, Paruyr co-founded Azuro, a decentralized betting protocol. This shows his commitment to technology in the sports betting space. Through all these experiences, Paruyr has been shaping and influencing the betting industry, setting new trends and standards.
Innovation in sportsbetting comes from a deep understanding of both technology and the human element of sports.
Strategic Vision
Paruyr's vision is to revolutionize the sports entertainment industry by integrating technology. He sees the future of sports entertainment as a blend of traditional sports knowledge with innovative tech solutions, like decentralized protocols, to enhance user experience and fairness. He aims to create platforms that are not only user-friendly but also uphold the highest standards of ethical reporting, contributing to a more responsible and enjoyable sports culture.