Paruyr Shahbazyan started his business career as an entrepreneur in 2000. Over 13 years, he learned business and leadership, which laid the foundation for his career.
In 2013, Paruyr entered the sports and betting industry as the founder and president of Bookmaker Rating, an online media platform he led until 2020. The platform focuses on in-depth analysis and insights in sports betting and has gained a reputation for quality content.
In 2022, Paruyr co-founded Azuro, a decentralized betting protocol. This shows his commitment to technology in the sports betting space. Through all these experiences, Paruyr has been shaping and influencing the betting industry, setting new trends and standards.
Innovation in sportsbetting comes from a deep understanding of both technology and the human element of sports.
Strategic Vision
Paruyr's vision is to revolutionize the sports entertainment industry by integrating technology. He sees the future of sports entertainment as a blend of traditional sports knowledge with innovative tech solutions, like decentralized protocols, to enhance user experience and fairness. He aims to create platforms that are not only user-friendly but also uphold the highest standards of ethical reporting, contributing to a more responsible and enjoyable sports culture.
Social & Cultural Research
Sports are more than games—they shape our communities, bring families together and influence our culture and society. In our Social & Cultural Research section we explore how sports impact us all, providing a rounded view to inform public debate and decision making.
Key Topics
Community Impact
How do sports affect local communities? We look at the economic benefit from sports teams and events, the jobs they create and how they bring communities together. It’s all about what sports bring beyond the score.
Personal Well-being
Sports can be a big win for personal well-being. From being a fan to playing for health, we explore how sports affect stress, happiness and personal identity. It’s not about winning or losing—it’s about what sports mean to us.
Our Approach
At RG we love uncovering the social and cultural side of sports. Our research shows both the good and the bad so everyone – from fans to community leaders – can have an informed and meaningful conversation.
Join us as we explore how sports affect us and let’s get the conversation started.