Latest Social & Cultural Research
Betting on Engagement: The Influence of Sports Betting on Viewership
Legal sports gambling in the US was expected to boost interest and ratings as fans are more likely to tune in when financially invested in outcomes. Data from fantasy sports supports this notion.
17 min read
10/16/2024
Nick Ashbourne
A Hidden Epidemic? Demographics, Psychological Characteristics, and Betting Attitudes of Sports Bettors in the US
Research explores demographics, psychology, attitudes, and marketing impact on sports bettors amid rising online betting and gambling issues in the US.
20 min read
07/29/2024
Sol Fayerman-Hansen
Social & Cultural Research
Sports are more than games—they shape our communities, bring families together and influence our culture and society. In our Social & Cultural Research section we explore how sports impact us all, providing a rounded view to inform public debate and decision making.
Key Topics
Community Impact
How do sports affect local communities? We look at the economic benefit from sports teams and events, the jobs they create and how they bring communities together. It’s all about what sports bring beyond the score.
Personal Well-being
Sports can be a big win for personal well-being. From being a fan to playing for health, we explore how sports affect stress, happiness and personal identity. It’s not about winning or losing—it’s about what sports mean to us.
Our Approach
At RG we love uncovering the social and cultural side of sports. Our research shows both the good and the bad so everyone – from fans to community leaders – can have an informed and meaningful conversation.
Join us as we explore how sports affect us and let’s get the conversation started.