Behavioral and Psychological Research

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Behavioral and Psychological Research

At RG, we explore the emotions, motivations and connections that make sports. Sports bring people together, create loyalty and lasting memories but also intersect with sports betting – a dynamic that adds layer upon layer to our research. We look at both sides: the good and the unifying aspects of sports and the impact of sports betting on fans and decision making. Our aim is to provide a balanced human view of how sports and sports betting affects wellbeing, behavior and community.

Key Areas

Choice and Decision Making in Sports and Betting

We examine the choices fans, athletes and sports bettors make – whether it’s choosing a favorite team, managing pressure on the field or education on how to be responsible each step of the way. By understanding these decision making processes we can provide insights into the mental strategies that drive sports engagement and responsible behavior.

Sports and Sports Betting and Mental Health and Wellbeing

From the highs of winning to the lows of a losing streak, sports and sports betting can have a huge impact on mental health. We look at how these activities affect emotional wellbeing and resilience, the joy and connection sports brings and for some, the financial risks.

Responsible Engagement in Sports Media

We aim to promote responsible and inclusive engagement in sports. Our research looks at ways to have positive experiences. By sharing these insights we hope to create a community where sports can be enjoyed responsibly and inclusively.

Our Promise

At RG we believe sports are more than just competition. Our research covers the whole picture – the excitement of sports and the reality of sports betting. By looking at the human side of both sports and gambling we hope to help fans, athletes and bettors make good choices that enhance their enjoyment and wellbeing.

Join us as we explore the stories, the passions, and the deeper understanding that make sports such powerful aspect of modern life.

Meet our Experts

Paruyr Shahbazyan

Paruyr Shahbazyan started his business career as an entrepreneur in 2000. Over 13 years, he learned business and leadership, which laid the foundation for his career.

In 2013, Paruyr entered the sports and betting industry as the founder and president of Bookmaker Rating, an online media platform he led until 2020. The platform focuses on in-depth analysis and insights in sports betting and has gained a reputation for quality content.

In 2022, Paruyr co-founded Azuro, a decentralized betting protocol. This shows his commitment to technology in the sports betting space. Through all these experiences, Paruyr has been shaping and influencing the betting industry, setting new trends and standards.

Innovation in sportsbetting comes from a deep understanding of both technology and the human element of sports.

Strategic Vision

Paruyr's vision is to revolutionize the sports entertainment industry by integrating technology. He sees the future of sports entertainment as a blend of traditional sports knowledge with innovative tech solutions, like decentralized protocols, to enhance user experience and fairness. He aims to create platforms that are not only user-friendly but also uphold the highest standards of ethical reporting, contributing to a more responsible and enjoyable sports culture.

Meet All Our Experts