Kentucky Sports Betting Revenue Insights August 2025

Kentucky Revenue Insights

$209.56M Handle

Bettors wagered just over $209.5 million in May, maintaining Kentucky’s strong early-year momentum.

Revenue Trends

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$25.70M GGR

Operators generated $25.7 million in gross gaming revenue, reflecting a healthy margin for the month.

Revenue Trends

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12.27% Hold

The hold rate reached 12.27%, higher than the industry average, suggesting favorable outcomes for sportsbooks.

Revenue Trends

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$3.52M in Taxes

State coffers received $3.52 million in sports betting taxes, supporting education and infrastructure funding.

Revenue Trends

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Sports Betting in Kentucky

Kentucky launched legal sports betting on September 7, 2023 (Kentucky Gov, 2023). At first, only retail sportsbooks were licensed. Online sports betting platforms went live on September 28, 2023 (Lexington Herald-Leader, 2023). This was a milestone for the Bluegrass State, integrating sports wagering into its horse racing tradition. The Kentucky Horse Racing Commission oversees the sector. This approach has created a smooth rollout of legal sports betting, providing residents access to retail and online options.

State officials, including Governor Andy Beshear, have praised the adoption of sports betting. He has attributed its success to the state's regulatory framework and the seamless incorporation of online operators (Fox56 News, 2024). As more bettors engage with platforms and new features are rolled out, Kentucky is well-positioned to sustain long-term growth in this thriving industry.

Interested in how different operators compare? Read our in-depth reviews of businesses in Kentucky.

Annual Sports Betting Growth in Kentucky

Data is pulled directly from the Kentucky Horse Racing and Gaming Commission Annual Reports

Source:

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Monthly Sports Betting Growth in Kentucky

Taxes

Data is pulled directly from the Kentucky Horse Racing and Gaming Commission Monthly Reports

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Kentucky Sports Betting Revenue Performance

Kentucky’s sports betting market has shown consistent growth since its launch, with strong handle figures and competitive hold rates helping to deliver steady tax revenue for the state.

Annual Revenue

Year	Handle ($)	GGR ($)	Hold (%)	Tax Revenue ($)
2023	885,464,502	109,824,864	10.92%	12,776,632
2024	2,626,962,943	272,086,697	10.43%	38,621,515

2025 Sports Betting Revenue

Month (2025)	Handle ($)	GGR ($)	Hold (%)	Tax Revenue ($)
Jan	277,120,575	32,975,042	11.90%	4,683,071
Feb	224,733,400	29,335,475	13.05%	4,152,286
Mar	285,742,156	18,924,600	6.62%	2,740,108
Apr	219,760,439	23,711,149	10.79%	3,360,317
May	209,561,145	25,703,060	12.27%	3,524,902

Latest Updates in Kentucky Sports Wagering

April 17, 2025 – Calls to Kentucky’s problem gambling helpline quadrupled from 2022 to 2024. (kentucky.com)
Feb 26, 2025 – A bill was proposed to redirect a portion of racing and gambling tax revenue to local governments in communities hosting betting locations. (14news.com)
September 7, 2023: Governor Andy Beshear placed the state's first legal sports bet at Churchill Downs, marking the official launch of retail sports betting in Kentucky (AP, 2023).
September 28, 2023: Online sports betting platforms became operational, expanding access for residents statewide.
May 14, 2024: Circa Sports launched its mobile sports betting app in Kentucky, partnering with Cumberland Run harness track to enhance the state's sports wagering offerings.
October 10, 2024 — Kentucky sports betting revenue in Q3 2024 was $65.4 million (American Gaming Association, 2024).
August 8, 2024 — Circa Sports revealed plans to launch a temporary retail sportsbook at Mint Gaming Hall Kentucky Downs on August 12, with a permanent facility set to debut next summer.

Kentucky Snapshot

Key Aspect	Details
Population	Approximately 4.5 million residents as of 2024. (World Population Review, 2024)
Political Affiliation	Predominantly Republican, with a Democratic governor and a Republican-controlled legislature. (270towin.com, 2024)
Year Sports Betting Legalized	Legalized in 2023, with retail sports betting starting on September 7, 2023, and online operations on September 28, 2023.
Number of Sportsbooks Operating	Eight major online sportsbooks, including DraftKings, FanDuel, BetMGM, Caesars, Circa Sports, Bet365, ESPN Bet, and Fanatics Sportsbook.
GGR 2025 (Jan-May)	$130,649,326
Handle 2025 (Jan-May)	$1,216,917,715
Professional Sports Teams	Kentucky does not have professional teams, but the state is home to popular NCAA programs like the University of Kentucky Wildcats and the University of Louisville Cardinals.

FAQs

General Questions About Kentucky Sports Betting

When did Kentucky legalize sports betting?

Kentucky legalized sports betting for retail sportsbooks on September 7, 2023, and online wagering platforms launched on September 28, 2023.

Who regulates sports betting in Kentucky?

The Kentucky Horse Racing Commission oversees the state's regulation and operation of sports betting.

What types of bets are allowed in Kentucky?

Kentucky allows various bets, including moneyline, parlays, over/under, and proposition bets.

Revenue and Taxation

How much revenue has Kentucky generated from sports betting?

In 2023, Kentucky reported adjusted gross revenue of $112.1 million and a handle totaling $892.4 million.

What is the tax rate on sports betting in Kentucky?

The state taxes sports betting revenue at 14.25% for retail bets and 9.75% for online bets, generating tax receipts of $15.5 million in 2023.

Where do the tax funds go?

A significant portion of the taxes supports the state’s pension fund, while 2.5% is allocated to problem gambling programs.

Sportsbooks and Market

How many sportsbooks operate in Kentucky?

Kentucky currently has eight major sportsbooks, including Caesars Sportsbook, DraftKings, FanDuel, BetMGM, ESPN Bet, Circa Sports, Fanatics, and Bet365.

What role do horse racing venues play in sports betting?

Venues like Turfway Park and Red Mile have integrated sports betting into their operations, providing bettors with a seamless experience.

Who places the most bets in Kentucky?

Sports bettors in Kentucky are highly active during major events like college basketball’s March Madness, which sees the most action in the state.

Betting Performance and Growth

What was the betting handle for Kentucky in 2023?

The Kentucky sports betting handle totaled $892.4 million in 2023, reflecting strong engagement from residents.

How has Kentucky's market grown in 2024?

By October 2024, the handle surpassed $2 billion, with adjusted gross revenue maintaining a consistent 11% hold rate, showcasing steady growth.

What future developments are planned?

A temporary Circa Sports retail sportsbook opened at Mint Gaming Hall Kentucky Downs in August 2024, with a permanent facility scheduled for summer 2025.

Sol Fayerman-Hansen

Editor-in-Chief

Sol Fayerman-Hansen is Editor-in-Chief at RG.org with 20+ years of experience in sports journalism, gambling regulation, and tech. His work has appeared in Forbes, ESPN, and NFL.com, covering U.S. and Canadian gambling laws, major sports events, and wagering trends. Since 2023, Sol has led RG.org’s global editorial efforts, focusing on transparency, data accuracy, and regulatory insight. He works closely with researchers and legal experts to uphold E-E-A-T and Trust Project standards.📍 Israel/Canada 🌐 English, Hebrew 🎯 Gambling law, responsible gaming, tech in betting

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