Overview of New Hampshire Sports Betting
Sports betting launched in New Hampshire in December 2019, making it the first in New England to legalize and the 16th state in the United States (New Hampshire Governor, 2019). DraftKings operates sports betting, and some of the state's revenue is directed to public education.
By 2023, the state had over $821 million in handle and tax revenue ($35.5 million). The state benefits from a regulated system with online betting and retail sportsbooks like The Brook in Seabrook, the first retail sportsbook in the Granite State.
New Hampshire doesn't allow prop bets on college teams' in-state games (Syracuse.com, 2024). As the market grows, the state will monitor the social impact while using a portion of that sports betting tax revenue to bolster its Education Trust Fund.
Annual Sports Betting Growth in New Hampshire
Monthly Sports Betting Growth in New Hampshire
New Hampshire Gross Gaming Revenue
New Hampshire sports betting gross gaming revenue (GGR) has been trending up since it launched, starting with a small $44,759 in 2019, as it launched late in the year. The first full year, 2020, saw a big jump to $23.6 million as more people started to make bets.
In 2021, GGR nearly doubled to $43.8 million. That growth continued in 2022 with GGR of $66.7 million, a 52% increase from the previous year.
The 2023 numbers are $80.3 million, a 20% increase from last year. The growth rate has slowed, but the upward trend continues, signifying a mature market with ongoing demand (New Hampshire Lottery, 2024).
Latest Updates in New Hampshire Sports Wagering
- January 2024: Concord Casino shut down after COVID-19 relief funds were used to buy luxury cars. (New Hampshire Bulletin, 2024)
- December 2023: New Hampshire sports betting revenue exceeds $80 million, setting a record for the state's betting market.
- December 2022: New Hampshire sports betting handle reaches state record at over $891 million for the year.
- December 2019: New Hampshire sports bettors place their first wagers as the state sees $360.7 thousand in handle from early adopters in its first month (New Hampshire Lottery, 2024).
New Hampshire Betting Market Performance
New Hampshire's sports betting market has grown steadily since 2019, with retail options and online wagers available through DraftKings. The state has seen year-over-year growth in handle and tax revenue.
2020
New Hampshire's handle was $292.5 million, with tax revenue reaching $11 million. Despite the event cancellations due to COVID-19, the market thrived.
2021
The state's handle surged above the $700 million mark as the industry grew and sports came back in full force. New Hampshire brought in nearly twice as much tax revenue as the previous year as gaming revenue shot up.
2022
New Hampshire's handle rose by 26.6% to reach an all-time high. GGR exceeded the $50 million mark for the first time, going all the way to $66.7 million.
2023
Although sports handle dipped slightly, tax revenue and GGR continued to rise. If those grow at the same rate from 2023 to 2024 as they did from 2022 to 2023, revenue will get close to $100 million ($96.6 million), while taxes collected could reach $42.8 million.
Online Sports Betting Revenue Highlights:
New Hampshire's sports betting handle has exceeded $2.7 billion since the launch of its legal market.
Gaming revenue growth has been significant every year since New Hampshire's 2019 sports betting launch. New Hampshire generated more than $80 million in GGR in 2023, an increase of 20.3% from 2022.
New Hampshire's strong monthly sports betting revenue has added to the state's education funding New Hampshire Bulletin 2024. The state tax revenue collected has totaled $97.57 million since 2019.
New Hampshire's betting handle has not shown steady growth, but revenue and taxes collected have increased yearly. It is unclear if its unusual regulatory structure based around a single operator can lead to sustainable success for the industry.
New Hampshire's one-operator model
New Hampshire's one-operator sports betting model, powered exclusively by DraftKings, has proven to be a unique business strategy compared to most states.
It's possible that giving consumers a single option hurts the state's total handle, but the system has resulted in a higher hold percentage for New Hampshire than other states, meaning a larger percentage of the handle is translated into GGR and, by extension, taxes collected.
New Hampshire Snapshot
| Key Aspect | Details |
|---|---|
| Population | Approximately 1.405 million residents as of 2024. (World Population Review, 2024) |
| Political Affiliation | New Hampshire is a purple state with a Republican trifecta at the state level since 2020 but consistently votes Democrat in presidential elections. (270towin.com, 2024) |
| Year Sports Betting Legalized | Legal sports betting has been available since 2019. Governor Chris Sununu placed the first legal sports bet in the state on December 30, 2019. (Office of Governor Chris Sununu, 2019) |
| Number of Sportsbooks Operating | DraftKings is the state's sole operator. |
| Gross Gaming Revenue (GGR) 2023 | $80,288,654.00 |
| Sports Betting Handle 2023 | $821,707,403.00 |
| Professional Sports Teams | New Hampshire doesn't have any major pro sports teams. The state has several NCAA teams, and the region tends to support Boston-area teams like the New England Patriots during the NFL season and the Boston Red Sox (MLB) during the summer. |
FAQs on New Hampshire Sports Betting Revenue
New Hampshire Sports Betting 101
When did sports betting become legal in New Hampshire?
December 2019. The state's retail sportsbooks launched at the same time that month.
How many sportsbooks are in New Hampshire?
DraftKings Sportsbook has a monopoly on online sports betting in the state through its partnership with the New Hampshire Lottery (WSN, 2019).
What's on this page?
This page shows New Hampshire's sports betting market, handle, revenue, and operator news, all from official reports (New Hampshire Lottery, 2024).
Relevant Statistics
What was New Hampshire's wagering handle in 2023?
The total handle was $821,707,403.00, according to the NH Lottery.
How much sports betting gross gaming revenue was generated in 2023?
The state's gross gaming revenue was $80,288,654.00, with $35.5 million collected in taxes.