Online vs. Brick-&-Mortar

12 min read
Dec 19, 2023, 11:48 AM
Author
Sol Fayerman-Hansen
Sol Fayerman-Hansen
Editor-in-Chief
Fact checked by:
Paruyr Shahbazyan
Paruyr Shahbazyan
Founder
Last Updated: Sep 12, 2024, 12:14 PM

The Shift Online

Sports betting has transformed into a technology-driven industry with millions of people betting across online platforms and traditional brick-and-mortar betting operators. This guide offers a neutral comparison between these two forms of sports betting, examining their characteristics, advantages, and challenges.

Online sports betting has become popular for its convenience and accessibility, providing a wide range of options and features like live betting. In contrast, brick-and-mortar betting retains its appeal through the social experience and the unique atmosphere of physical locations. The evolution from physical shops to digital platforms reflects significant changes in how bettors engage with sports betting.

It is more important than ever to ensure you know all of the ins and outs of online sports betting so you can make informed decision on every bet.

Advantages of Online and Mobile Sports Betting

Online and mobile sports betting have transformed the gambling landscape, offering several advantages over traditional brick-and-mortar betting. 

Here are some key benefits:

  1. Convenience and Accessibility
    1. Online Platforms: Bet from any location with an internet connection.
    2. Mobile Apps: Place bets on the go using smartphones or tablets.
  2. Wide Range of Betting Options
    1. Access to a vast array of sports and events, from mainstream sports like football and basketball to niche sports like darts and esports.
    2. A variety of bet types, including live betting, accumulators, and prop bets.
  3. Competitive Odds and Betting Markets
    1. Online and mobile platforms often offer more competitive odds compared to traditional bookmakers.
    2. Access to global betting markets, providing more opportunities and options.
  4. Promotions and Bonuses
    1. Online sportsbooks frequently offer welcome bonuses, free bets, and loyalty programs, providing additional value to bettors.
  5. Live Betting and Streaming
    1. The ability to place bets during live events, with odds that update in real-time.
    2. Many platforms offer live streaming of sports events, enhancing the betting experience.
  6. User Experience and Technology
    1. Intuitive interfaces with easy navigation and bet tracking.
    2. Advanced security measures for safe and secure transactions.
  7. Information and Resources
    1. Online and mobile platforms often provide valuable resources such as betting tips, statistics, and news, aiding informed betting decisions.
  8. Responsible Gambling Tools
    1. Features like deposit limits, time outs, and self-exclusion help promote responsible betting behavior.

The integration of mobile technology has been particularly impactful, making sports betting more accessible and convenient than ever. Bettors can now engage with their favorite sports and place bets with just a few taps, whether at home, work, or even at live events. 

This level of accessibility, coupled with the range of features and options available online, makes online and mobile sports betting a preferred choice for many.

Pros & Cons of Online and Mobile Betting

Pros

  • Bet from anywhere, anytime. Easy access via apps/websites.
  • Wide variety of sports and betting types.
  • Advanced features like live betting and streaming.
  • Access to a variety of bonuses, promotions, and rewards.
  • Secure online transactions; digital record of bets.
  • Digital payouts directly to account, often convenient.

Cons

  • Potential for addiction due to 24/7 accessibility.
  • Overwhelming choice for new bettors.
  • Reliance on internet connectivity and technology.
  • Wagering requirements.
  • Risk of scams, need for careful platform selection.
  • May encounter delays or withdrawal limits.
  • Compliance varies by region, affecting availability.

What is Brick-and-Mortar Sports Betting?

Brick-and-mortar sports betting refers to the traditional form of betting that takes place in physical locations such as casinos, dedicated betting shops, and racetracks. These establishments offer a tangible betting experience, where bettors physically visit the location to place their wagers on various sports events. 

Here are some key aspects of brick-and-mortar sports betting:

  • 1. Physical Presence and Atmosphere
    1. Requires bettors to be physically present at the betting location.
    2. Offers a unique atmosphere, often characterized by the communal excitement of watching live events with other bettors.
  • 2. Range of Betting Options
    1. Although more limited than online platforms, these venues still provide a variety of betting options on popular sports.
    2. Some establishments may offer electronic betting terminals for a broader range of options.
  • 3. Social Interaction
    1. Provides opportunities for socializing and interacting with other bettors and staff, enhancing the overall betting experience.
  • 4. Live Event Viewing
    1. Many brick-and-mortar betting locations feature screens showing live sports events, creating an immersive experience.
  • 5. Immediate Payouts
    1. Winnings can often be collected on the spot, providing instant gratification for successful bets.
  • 6. Regulatory Compliance and Security
    1. Physical betting locations are subject to strict regulatory compliance, ensuring a fair and secure betting environment.
  • 7. Limited Accessibility
    1. Accessibility is limited by the location's operating hours and the need for physical travel to the venue.
  • 8. Experience and Tradition
    1. Offers a traditional betting experience that many bettors appreciate, especially those who prefer a more hands-on approach.

While brick-and-mortar sports betting may not offer the same level of convenience and variety as online and mobile platforms, it provides a unique and immersive experience. The social aspect, combined with the excitement of live event viewing and the tradition of in-person betting, continues to attract a dedicated following. 

This form of betting appeals particularly to those who value the experience of visiting a betting venue and the camaraderie that comes with it.

Challenges of Online and Brick-and-Mortar Betting

Both online/mobile and brick-and-mortar sports betting have their unique challenges and limitations, which can affect bettors' experiences. Understanding these can help bettors make more informed choices about their preferred betting method.

AspectOnline/Mobile Betting ChallengesBrick-and-Mortar Betting Challenges
Security ConcernsRisk of data breaches, fraudulent sites.Physical security of premises and patrons.
Regulatory IssuesVarying laws across regions, legal complexities.Compliance with local gambling regulations.
Technical ProblemsDependency on internet connectivity, server issues.Maintenance of physical infrastructure and machines.
Risk of AddictionGreater due to ease of access and constant availability.Presence of a physical betting environment.
Delayed PayoutsWithdrawals subject to processing times.Immediate payouts, but physical travel required.
Lack of Personal InteractionAbsence of social aspects of betting.Social environment, face-to-face interactions.
AccessibilityHighly accessible from any location.Limited by physical location and operating hours.
Betting OptionsWide range of sports and bets available.More limited sports and betting types.
OvercrowdingNot applicable.Potential issue during major sports events.
Competitive OddsOften more favorable due to lower overhead.Less favorable odds due to higher overhead costs.
PrivacyOffers privacy in betting activities.Betting in a public space, less privacy.

 

Pros and Cons of Brick-and-Mortar Betting

Pros

  • Physical presence offers a traditional betting experience.
  • Limited but curated selection of betting options.
  • Simplicity and reliability of in-person transactions.
  • Socially engaging, communal atmosphere.
  • Occasional promotions, loyalty rewards.
  • Physical security; trust in tangible transactions.
  • Instant payouts on winning bets.
  • Strict adherence to local gambling laws and regulations.

Cons

  • Limited by location and operating hours.
  • Fewer sports and types of bets available.
  • Lack of high-tech betting features.
  • Can be crowded, especially during major events.
  • Less frequent promotions compared to online.
  • Risk of theft or loss in a physical setting.
  • Need to visit the location for payouts.

Final Thoughts

From our comparison between online and brick-and-mortar sports betting, it’s evident that each platform offers unique experiences catering to different preferences and needs. Online and mobile betting stand out for their unparalleled convenience, diverse betting options, and technological advancements. They provide a flexible and accessible approach to sports betting, enhanced by features like live streaming and in-play betting. However, they also pose challenges such as security concerns and a higher risk of addiction.

On the other hand, brick-and-mortar betting establishments offer a tangible and socially engaging experience. They foster a sense of community and excitement, particularly during live sports events. While they may not match the convenience and variety of online platforms, they provide a sense of security and immediacy in transactions, along with the traditional charm of physical betting.

As the sports betting landscape continues to evolve, both online/mobile and brick-and-mortar platforms have their roles to play. The choice between them depends on individual preferences, with factors like convenience, social interaction, betting preferences, and technological comfort playing significant roles. Bettors may even find value in a hybrid approach, utilizing both platforms based on their specific needs and circumstances.

Ultimately, the future of sports betting is likely to see further innovations and developments in both domains, enhancing the overall experience and catering to an even broader audience. As the industry grows, responsible gambling practices and regulatory compliance will remain paramount, ensuring a safe and fair environment for all participants.

<p>With 20+ years of writing experience across sports, gambling, regulation, technology, and startups, Sol brings a broad understanding to his role as Editor-in-Chief at RG. His work provides clear, factual information to help readers make informed decisions about gambling. Sol’s approach is about transparency and research, so the content at RG is straightforward, evidence-based, and accessible.</p><p>At RG, Sol keeps the focus on the reader by maintaining a standard of reliability and integrity in the information shared. Under his editorial direction, RG aims to provide practical insights into sports and sports entertainment that support a balanced and informed approach. Sol’s approach has helped RG become a go-to source for readers looking to engage responsibly and thoughtfully in the industry.</p>
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Meet our Authors

Paruyr Shahbazyan started his business career as an entrepreneur in 2000. Over 13 years, he learned business and leadership, which laid the foundation for his career.

In 2013, Paruyr entered the sports and betting industry as the founder and president of Bookmaker Rating, an online media platform he led until 2020. The platform focuses on in-depth analysis and insights in sports betting and has gained a reputation for quality content.

In 2022, Paruyr co-founded Azuro, a decentralized betting protocol. This shows his commitment to technology in the sports betting space. Through all these experiences, Paruyr has been shaping and influencing the betting industry, setting new trends and standards.

Innovation in sportsbetting comes from a deep understanding of both technology and the human element of sports.

Strategic Vision

Paruyr's vision is to revolutionize the sports entertainment industry by integrating technology. He sees the future of sports entertainment as a blend of traditional sports knowledge with innovative tech solutions, like decentralized protocols, to enhance user experience and fairness. He aims to create platforms that are not only user-friendly but also uphold the highest standards of ethical reporting, contributing to a more responsible and enjoyable sports culture.

Sol Fayerman-Hansen
Sol Fayerman-Hansen
Editor-in-Chief

With 20+ years of writing experience across sports, gambling, regulation, technology, and startups, Sol brings a broad understanding to his role as Editor-in-Chief at RG. His work provides clear, factual information to help readers make informed decisions about gambling. Sol’s approach is about transparency and research, so the content at RG is straightforward, evidence-based, and accessible.

At RG, Sol keeps the focus on the reader by maintaining a standard of reliability and integrity in the information shared. Under his editorial direction, RG aims to provide practical insights into sports and sports entertainment that support a balanced and informed approach. Sol’s approach has helped RG become a go-to source for readers looking to engage responsibly and thoughtfully in the industry.

Cristina Varela Galan
Cristina Varela Galan
Problem Gambling Expert

Cristina used to work as a Psychology Assistant in the Bizkaia Pathological and Risky Gamblers Association. She was also part of a research team in Deusto University, specializing in pathological gambling area. While working there, she managed to develop her own project 

 “Exploring the association between emotional regulation, alexithymia, stressful life events and gambling in adolescent and young adult women”.

Nick Ashbourne
Nick Ashbourne
Senior Writer

Nick has been fascinated with sports since he was first taken to a Toronto Maple Leafs game in 1998, and he's been writing about them professionally since 2014.

Nick has covered baseball and hockey for outlets like The Athletic, Sportsnet, and Yahoo Sports while growing his expertise in sports data analysis and research. 

Between 2022 and 2023, he worked for a betting startup called NorthStar Bets. In 2024, he contributed to Oddspedia before joining the RG team.

Sergey Demidov
Sergey Demidov
Head of News Department

Sergey has been in sports journalism since 2007 as a reporter, editor, and manager. He has covered the Olympic Games, soccer World Cups, the World Cup of Hockey in 2016, the European championships, the Stanley Cup Finals, IOC events, and many others. Sergey interviewed the sport's greatest athletes, coaches, and executives. Since 2016, he has been an Independent Senior Editor of NHL.com/ru.

Anna Kravtcova
Anna Kravtcova
Problem Gambling Expert

Ph.D. in organizational psychology, an internationally certified psychologist (EuroPsy 2022, Cognitive behavioural therapy of mindfulness 2020, International Society for Emotional Intelligence 2017, Russian Psychological society 2014, American Psychological Association(Society for Industrial and Organizational Psychologist) 2011), speaker of many international conferences (USA, Brazil, Portugal, Czech Republic, Russia, etc.). TEDx speaker.

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