Types of Online Sportsbook Bonuses

18 min read
Dec 18, 2023, 8:57 AM
Author
Sol Fayerman-Hansen
Sol Fayerman-Hansen
Editor-in-Chief
Fact checked by:
Paruyr Shahbazyan
Paruyr Shahbazyan
Founder
Last Updated: Sep 18, 2024, 8:03 PM

Does Big Bonus Mean Big Money?

In online sports betting, promotional offers like "Bet $10, Get $1000" and "Instant $500 Free Bet" are ubiquitous, designed to draw in new bettors with the allure of easy rewards for minimal risk. These offers, while seemingly generous, are meticulously crafted to catch the eye and ignite the imagination of potential customers. However, the reality beneath these enticing offers is layered and requires a discerning eye to navigate.

The true worth and accessibility of these online sportsbook bonuses are invariably tied to a comprehensive set of terms and conditions. Wagering requirements, minimum odds, and specific expiration dates are among the stipulations that dictate the actual feasibility of leveraging these bonuses to one's advantage. These conditions serve a dual purpose: they make the offers look appealing, yet ensure that the sportsbooks' interests are protected.

From my perspective, understanding the bonuses fine print associated with these promotions is crucial. While the initial offers may seem too good to pass up, the devil is often in the details. Bettors should approach these bonuses with a healthy dose of skepticism and a clear understanding of what is required to actually benefit from them.

This analysis aims to shed light on the complexities of online sportsbook bonuses, offering readers a balanced view of how these promotions work and what to watch out for. It's my belief that with the right knowledge, bettors can indeed find value in these offers, but it requires careful consideration and a responsible approach.

Welcome Bonuses

Oh the Welcome Bonus…the first offer that most online sportsbooks give new customers when they sign up for an account. This is how the sportsbook welcomes its newest players. 

Key Aspects of Welcome Bonuses

Here are some of the most common aspects of welcome bonuses and you can always explore all of the active welcome bonuses for new players:

  1. Minimum Deposit: The minimum deposit is a critical parameter in bonus eligibility, representing the least amount required to activate a bonus. Sportsbooks set varying thresholds for this, ranging from minimal sums to more considerable amounts, reflecting their individual policies and target markets.
  2. Bonus Cap: Referring to the upper limit of bonus funds available, the bonus cap defines the maximum benefit a bettor can receive from an offer. For example, a sportsbook may advertise a $500 welcome bonus, equating to 100% of your initial deposit, thereby limiting the bonus to your first $500 deposit regardless of any additional funds added.
  3. Bonus Percentage: This term denotes the ratio of your deposit amount that will be matched as a bonus. Standard percentages include 100%, 150%, and 200%. An example would be receiving an additional $100 on a $100 deposit under a 100% deposit bonus scheme.
  4. Bet Restrictions: These are conditions placed on how bonuses can be utilized, aimed at preventing exploitation. Restrictions often specify the types of bets or sports that are eligible under the bonus terms. A common restriction could be the requirement to use bonus funds on events with certain minimum odds.
  5. Time Limit: The time limit is the defined duration within which a bonus remains valid. Most welcome bonuses come with a specified timeframe for fulfilling wagering requirements. Failure to meet these requirements within the given period results in forfeiture of the bonus and any associated winnings.
  6. Wagering Requirements: These are the conditions that dictate how many times bonus funds must be bet before they can be withdrawn as cash. For example, a sportsbook might require a 1x wagering requirement on a $100 bonus, meaning you must bet a total of $100 before any winnings become withdrawable.

Variations of Welcome Bonuses

Welcome bonuses come in many different forms, and we’ll go over the most common types below:

  1. Deposit Bonus: Upon completing registration, you become eligible for a deposit bonus when you fund your account with real money. Sportsbooks typically match a specified percentage of your deposit as a bonus. The standard offer is often a 100% match, with maximum limits varying from $100 to $500. For example, if you deposit $100 and the sportsbook provides a 100% bonus, your starting balance would be $200. Some platforms may even extend offers up to a maximum of $1,000, showcasing a range of promotional strategies across various betting sites.
  2. No Deposit Bonus: This type of bonus is awarded by the sportsbook solely for completing the registration process, without the requirement to deposit funds. It serves as a no-cost method to enhance your initial bankroll. However, it typically comes with wagering requirements that must be met. The value of such bonuses is generally modest, often ranging around $5 to $10. This approach reflects a balance between offering an incentive to new users and maintaining the sportsbook's financial strategy.
  3. Free Bets: Sportsbooks frequently provide free bet bonuses as incentives for actions such as signing up, making a deposit, or fulfilling certain tasks. These bonuses can either require a prior wager or be offered as no-wager incentives. In the case of wager-required offers, you must place bets up to a specified odds threshold to activate the free bet. This structure is designed to encourage engagement on the platform while offering a potential reward for user activity.
  4. Cashback: Many sportsbooks offer promotions where a percentage of a player's initial losses is reimbursed as bonus money, often as part of a welcome bonus package. The percentage of loss return typically ranges between 5% and 50%, though this can vary significantly across different sportsbooks. These bonuses are generally characterized by lower wagering requirements, making them more accessible. However, it's important to be aware of any limitations or conditions attached to the use of this bonus when placing bets. This type of promotion is designed to mitigate the impact of early losses and encourage continued engagement with the platform.

Strategy: How to Effectively Utilize Welcome Bonuses

When considering using a welcome bonus, it's essential to approach them strategically. Here are some key tips:

  • Conduct thorough due diligence: Each bonus is unique, accompanied by its own rules and requirements. It's crucial to understand these details before claiming any bonus. We recommend reading through the terms and conditions before opting into any promotional offer.
  • Align bonuses with betting strategy: Ensure that the conditions of the bonus are compatible with the way that you plan to bet. This compatibility is key to effectively utilizing the bonus.
  • Understanding wagering requirements: Only claim bonuses if you're confident you can meet their wagering requirements. This foresight prevents any potential loss of the bonus due to unmet conditions.

Cash Bonuses

Cash bonuses, common in sports betting, are promotional offers like reload, no-deposit, or welcome bonuses, providing extra funds. For example, DraftKings might offer a $50 bonus as a promotion to all new members.

Differences Between Cash Bonuses and Other Bonuses

Unlike other sportsbook incentives, cash bonuses add funds to your account, which can be used for betting or withdrawn, subject to specific conditions. In contrast, bonuses like odds boosts and free bets operate differently. Odds boosts enhance the potential payout by increasing the odds of selected events, not by providing direct monetary benefits. Free bets allow wagering without tapping into personal funds, differing from the direct financial value of cash bonuses.

Free Bets

Free bets are a type of promotion offered by online sportsbooks, allowing users to place wagers without utilizing their own funds. These incentives serve dual purposes: rewarding existing patrons and attracting new customers. Each sportsbook implements free bets with distinct methodologies and conditions, including potential requirements for promotional codes or campaign participation. Occasionally, free bets may be automatically credited to user accounts.

How Free Bets Work

To get a free bet, bettors follow standard wagering procedures on selected markets or events. The value of the free bet is applied directly to the betting slip. Successful bets yield profits credited as usual. However, free bets often come with stipulations, such as minimum deposit or odds criteria, which must be satisfied prior to their use.

Sportsbooks vary in their free bet offerings, with common types including:

  1. Sign-Up Bets: Granted post-registration with a sportsbook.
  2. Risk-Free Bets: These allow a wager with the assurance of a refund up to a certain limit if the bet is unsuccessful.
  3. Deposit Bonuses: Offered following an initial deposit.
  4. No-Deposit Bets: Provided without requiring a deposit, typically attached with stringent conditions.

Risk Free Bets

Risk Free Bets, which can also be known as “Bet Insurance” are bonuses that gives bettors a safety net in case their bet loses. While the details may differ among sportsbooks, the basic idea is that you'd get a free bet or bonus money back if your initial bet loses.

On the other hand, bet insurance differs slightly from the traditional risk-free bet. Bet insurance is a feature that provides you with some type of protection against losses on certain bets. 

How Risk-Free Bets Differ From Other Bonuses

Risk-free and bet insurance bonuses distinctly set themselves apart from other sportsbook promotions, such as deposit match bonuses. These specific offers provide a safety net for bettors: if your initial wager results in a loss, the sportsbook credits your account, effectively giving you a second chance. This feature offers a unique advantage, encouraging bettors to engage with the platform while mitigating the financial risk associated with their first bet. 

Loyalty Bonuses

Loyalty bonuses are promotional offers that provide rewards to loyal bettors. Keep in mind that the specifics of each online sportsbook's loyalty program may vary. However, most enable bettors to accrue comp points or loyalty points for every real-money bet. Bettors can exchange the points for extra cash, items, or invitations to exclusive events and promotions depending on the program.

Criteria for Earning Loyalty Bonuses

Ones betting activity can trigger automatic enrollment in loyalty programs at some sportsbooks. While some loyalty programs are open to everyone who applies, others may have strict requirements that you must fulfill before you can receive an invitation to join. Depending on the sportsbook, you may have to apply to join the loyalty program. This may include submitting an application or showing interest via the platform. 

Notably, you usually need to maintain a bet threshold to keep your status or level in the loyalty program. Depending on how much and how frequently you bet, you can advance through the ranks of many loyalty programs. 

Online sportsbooks may provide prizes and bonuses depending on your loyalty tier. These may include higher withdrawal limits, quicker payments, and personal account managers. 

Deposit Bonuses

The deposit bonus is one of the most popular on sports betting sites. Here, the sportsbook provides a monetary reward, extra cash, or some other type of bonus as reward when the person funds their account. This is usually standard for new players on their first deposits. Before you make a deposit, make sure you read the offer's terms and conditions. Ensure you understand what you need to do to qualify for the bonus and if there are any limitations and wagering requirements.

Comparison with No-Deposit Bonuses

There is a key distinction between deposit bonuses and no-deposit bonuses. A deposit bonus is a promotional offer that gives you a bonus when you fund your sportsbook account. The bonus might be a set sum or a percentage of the money deposited. 

On the other hand, you can receive bonuses with no deposit required when you claim a no-deposit bonus. This bonus is often less than the deposit bonus and may come with more strict requirements. Nevertheless, it’s an ideal way for you to test out the site and various bets before committing any real cash. 

Deposit bonuses are often offered as a percentage match, while no-deposit bonuses are offered as a sum of money. Also, no-deposit bonuses usually have more strict wagering requirements than deposit bonuses.

Odds Boost

Odds boosts, a prevalent feature in sports betting, involve sportsbooks enhancing the odds for selected events or leagues. These promotions are typically market-specific, offering improved pre-match odds on certain sports events. The degree of odds enhancement varies across different sportsbooks, reflecting their unique marketing strategies and customer engagement goals.

To participate in an odds boost promotion, bettors are generally required to meet specific terms and conditions outlined by the sportsbook. For example, a sportsbook like Bet365 might offer increased odds on certain games, providing an opportunity for bettors to potentially gain more from their wagers. However, it's crucial to understand that these promotions are subject to change and may differ in availability and terms across various sportsbooks.

Parlay Bonuses

Parlay bets are a distinctive feature in US sports betting, allowing bettors to increase potential winnings by combining multiple bets into one. To win a parlay, every selected bet, or 'leg,' must be correct. For example, a bettor might combine bets on NFL, NBA, and MLB games into a single parlay. Parlay bonuses are offered by sportsbooks to enhance the payout or offer some consolation if just one leg fails.

Criteria for parlay bonuses vary across sportsbooks. These bonuses typically come with conditions like a maximum payout limit or a minimum number of legs in the parlay. Sportsbooks such as BetMGM, DraftKings, and FanDuel frequently offer these bonuses, each with their own set of rules.

How Parlay Bets Differ From Other Wagers

Unlike single bets, where a wager is placed on one outcome, parlays involve multiple bets linked together. If even one bet in a parlay loses, the entire parlay is lost, which differs from single bets where each bet is independent. Additionally, parlays differ from teasers and accumulators in terms of odds calculation and the way losses are handled. Teasers allow for adjusting point spreads in the bettor's favor but with a reduced payout, while accumulators are similar to parlays but often used in soccer betting. Parlays offer a higher risk-reward ratio compared to these other types of bets, reflecting their popularity among bettors seeking larger payouts.

<p>With 20+ years of writing experience across sports, gambling, regulation, technology, and startups, Sol brings a broad understanding to his role as Editor-in-Chief at RG. His work provides clear, factual information to help readers make informed decisions about gambling. Sol’s approach is about transparency and research, so the content at RG is straightforward, evidence-based, and accessible.</p><p>At RG, Sol keeps the focus on the reader by maintaining a standard of reliability and integrity in the information shared. Under his editorial direction, RG aims to provide practical insights into sports and sports entertainment that support a balanced and informed approach. Sol’s approach has helped RG become a go-to source for readers looking to engage responsibly and thoughtfully in the industry.</p>
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Meet our Authors

Paruyr Shahbazyan started his business career as an entrepreneur in 2000. Over 13 years, he learned business and leadership, which laid the foundation for his career.

In 2013, Paruyr entered the sports and betting industry as the founder and president of Bookmaker Rating, an online media platform he led until 2020. The platform focuses on in-depth analysis and insights in sports betting and has gained a reputation for quality content.

In 2022, Paruyr co-founded Azuro, a decentralized betting protocol. This shows his commitment to technology in the sports betting space. Through all these experiences, Paruyr has been shaping and influencing the betting industry, setting new trends and standards.

Innovation in sportsbetting comes from a deep understanding of both technology and the human element of sports.

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Paruyr's vision is to revolutionize the sports entertainment industry by integrating technology. He sees the future of sports entertainment as a blend of traditional sports knowledge with innovative tech solutions, like decentralized protocols, to enhance user experience and fairness. He aims to create platforms that are not only user-friendly but also uphold the highest standards of ethical reporting, contributing to a more responsible and enjoyable sports culture.

Sol Fayerman-Hansen
Sol Fayerman-Hansen
Editor-in-Chief

With 20+ years of writing experience across sports, gambling, regulation, technology, and startups, Sol brings a broad understanding to his role as Editor-in-Chief at RG. His work provides clear, factual information to help readers make informed decisions about gambling. Sol’s approach is about transparency and research, so the content at RG is straightforward, evidence-based, and accessible.

At RG, Sol keeps the focus on the reader by maintaining a standard of reliability and integrity in the information shared. Under his editorial direction, RG aims to provide practical insights into sports and sports entertainment that support a balanced and informed approach. Sol’s approach has helped RG become a go-to source for readers looking to engage responsibly and thoughtfully in the industry.

Cristina Varela Galan
Cristina Varela Galan
Problem Gambling Expert

Cristina used to work as a Psychology Assistant in the Bizkaia Pathological and Risky Gamblers Association. She was also part of a research team in Deusto University, specializing in pathological gambling area. While working there, she managed to develop her own project 

 “Exploring the association between emotional regulation, alexithymia, stressful life events and gambling in adolescent and young adult women”.

Nick Ashbourne
Nick Ashbourne
Senior Writer

Nick has been fascinated with sports since he was first taken to a Toronto Maple Leafs game back in 1998, and he's written about them professionally since 2014.

Nick has covered baseball and hockey for outlets like The Athletic, Sportsnet, and Yahoo Sports, and his sports betting expertise has grown since its legalization in Ontario in 2022. 

Between 2022 and 2023 he worked for a betting startup called NorthStar Bets, and in 2024 he contributed to Oddspedia before joining the RG team.

Sergey Demidov
Sergey Demidov
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Sergey has been in sports journalism since 2007 as a reporter, editor, and manager. He has covered the Olympic Games, soccer World Cups, the World Cup of Hockey in 2016, the European championships, the Stanley Cup Finals, IOC events, and many others. Sergey interviewed the sport's greatest athletes, coaches, and executives. Since 2016, he has been an Independent Senior Editor of NHL.com/ru.

Anna Kravtcova
Anna Kravtcova
Problem Gambling Expert

Ph.D. in organizational psychology, an internationally certified psychologist (EuroPsy 2022, Cognitive behavioural therapy of mindfulness 2020, International Society for Emotional Intelligence 2017, Russian Psychological society 2014, American Psychological Association(Society for Industrial and Organizational Psychologist) 2011), speaker of many international conferences (USA, Brazil, Portugal, Czech Republic, Russia, etc.). TEDx speaker.

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