Exploring Soccer Betting Trends in North America

Sol Fayerman-Hansen
Sol Fayerman-Hansen
Fact checked by:
Paruyr Shahbazyan
Last Updated: Mar 5, 2024, 7:22 PM

Goal-Oriented Wagers

Soccer has increased its footprint in North America, captivating both fans and bettors, alike. This article investigates the trends in soccer betting within North America, highlighting responsible gambling practices, economic implications, and the changing dynamics of the betting landscape. It focuses on the integration of advanced analytics, evolving regulations, and the digital evolution of betting platforms, assessing how these factors influence responsible gambling behaviors. By providing insights into the preferences of North American gamblers, the significance of major soccer events, and the future direction of soccer betting, this piece aims to offer a comprehensive perspective for those interested in understanding and engaging with the market conscientiously.

Choosing Your Soccer Betting Platform

Selecting the right platform for soccer betting is the first step towards a more positive betting experience. Consider these factors when making your choice:

  • Soccer Market Coverage: Opt for platforms that offer a wide range of soccer betting markets, including major leagues and international competitions.
  • In-Play Betting: Live betting options add excitement to the game. Look for platforms that offer in-play betting features for soccer matches.
  • Competitive Odds: Ensure that the sportsbook provides competitive odds on soccer events, allowing you to maximize potential returns.
  • User-Friendly Interface: A user-friendly interface enhances your betting experience, making it easy to navigate and place wagers.
  • Safety and Security: Prioritize sportsbooks with robust security measures to protect your personal and financial information.

Understanding Soccer Betting Essentials

  • Soccer Odds: Soccer odds are typically presented in decimal or fractional formats. Familiarize yourself with these formats and understand how odds represent potential winnings.
  • Common Soccer Markets:
    • Match Result: Betting on the outcome of a match, including options for a win, draw, or loss.
    • Goal Totals (Over/Under): Wagering on whether the total number of goals in a match will be above or below a specified threshold.
    • Asian Handicap: A form of spread betting that eliminates the possibility of a draw and offers various handicaps to level the playing field.
    • Both Teams to Score: Betting on whether both teams will score at least one goal in the match.
    • First Goalscorer: Predicting which player will score the first goal in the game.
    • Outright Winner: Betting on the team or player expected to win a tournament or league.

Advanced Strategies for Soccer Betting

  • Bankroll Management: Implement a sound bankroll management strategy to ensure you have a set budget for betting and avoid chasing losses.
  • Value Betting: Seek out opportunities where bookmakers may have mispriced odds, offering value bets with favorable potential returns.
  • In-Play Betting Strategies: Leverage in-play betting by analyzing match dynamics, momentum shifts, and live statistics to make informed wagers.

Player and Team Dynamics in Soccer

  • Key Player Impact: Consider the influence of star players, injuries, or suspensions on a team's performance. For instance, a top striker's absence can impact a team's goal-scoring capabilities.
  • Team Strategies: Analyze team strategies, such as defensive or attacking styles, as well as changes in coaching staff that may affect gameplay.


This introduction into soccer betting trends has explored a number of fundamental aspects of soccer betting. From selecting the right platform to exploring various betting markets and advanced strategies, you are now equipped to navigate the dynamic world of soccer betting with confidence. Keep your goals in mind, bet responsibly, and enjoy the excitement of the sport you love.

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Meet Our Authors

Sol Fayerman-Hansen
Sol Fayerman-Hansen

Sol's interest in sports was sparked at a young age, inspired by athletes such as Barry Sanders, Michael Jordan, and Wayne Gretzky. This early fascination evolved into a deep-seated passion, guiding him toward a career in sports journalism in 2007. Over the years, Sol has contributed numerous articles and reviews to various online platforms, sharing his knowledge and perspectives.

Central to Sol's approach is his dedication to honesty, especially regarding sports betting platforms. He believes in providing bettors with straightforward and detailed reviews, distinguishing his work by avoiding the often overly positive spin on bonus offers and promotions. His commitment to truthfulness has made his reviews a reliable source for those seeking authentic advice and information, thereby earning him a reputation for integrity among his readers.

“In the world of sports betting, truth is more valuable than any bonus offer.”

Content Manager, OnlineCasinoReports2012-2021
Sports Journalist, Dottraffic2009-2011
Content Writer, HouseTech2007-2009
Cristina Varela Galan
Cristina Varela Galan
Problem Gambling Expert

Cristina used to work as a Psychology Assistant in the Bizkaia Pathological and Risky Gamblers Association. She was also part of a research team in Deusto University, specializing in pathological gambling area. While working there, she managed to develop her own project 

 “Exploring the association between emotional regulation, alexithymia, stressful life events and gambling in adolescent and young adult women”.

Paruyr Shahbazyan began his business career in 2000 as a private entrepreneur. Over thirteen years, he developed a deep understanding for business and leadership, laying a solid foundation for his professional journey.

In 2013, Paruyr stepped into the sports and betting industry as the founder and president of Bookmaker Rating. This online mass media platform, which he led until 2020, focused on providing in-depth analysis and insights in sports betting, earning a reputation for its quality content. 

Continuing his innovative approach in 2022, Paruyr co-founded Azuro, a decentralized betting protocol. This venture showcases his dedication to integrating advanced technology in the evolving landscape of sports betting. Through these diverse experiences, Paruyr has continuously influenced and shaped the betting industry, driving new trends and setting high standards.

Engaged in private entrepreneurship2000-2013
Founder and President at Bookmaker Rating, an online platform focused on sports and betting2013-2020
Co-founder at Azuro, a decentralized betting protocol2022

"Innovation in sportsbetting comes from a deep understanding of both technology and the human element of sports." 

- Paruyr Shahbazyan, Founder, RG


Principles and Ethics

Paruyr Shahbazyan's core beliefs lie in the power of informed decision-making and integrity in the betting industry. He understands that the foundation of successful betting is not just about odds and predictions, but also about the trust and reliability of the information provided. Paruyr advocates for a betting environment where transparency and knowledge are paramount, ensuring that bettors are well-equipped with accurate data and insights.

Strategic Vision

Paruyr's vision is to revolutionize the sports betting industry through the integration of technology. He sees the future of betting as a blend of traditional sports knowledge with innovative tech solutions, like decentralized protocols, to enhance user experience and fairness. His aim is to create platforms that are not only user-friendly but also uphold the highest standards of ethical betting, contributing to a more responsible and enjoyable betting culture.

Future Perspectives

Looking towards the future, Paruyr envisions a betting landscape that is more inclusive, technologically advanced, and globally connected. He anticipates a significant shift towards more decentralized and transparent betting systems, driven by blockchain technology. Paruyr is committed to being at the forefront of this change, continuously exploring new possibilities and innovations that can redefine what it means to engage in sports betting in a digital world. His focus is on building systems that prioritize user empowerment, fairness, and the global growth of the sports betting community.


Anna Kravtcova
Anna Kravtcova
Problem Gambling Expert

Ph.D. in organizational psychology, an internationally certified psychologist (EuroPsy 2022, Cognitive behavioural therapy of mindfulness 2020, International Society for Emotional Intelligence 2017, Russian Psychological society 2014, American Psychological Association(Society for Industrial and Organizational Psychologist) 2011), speaker of many international conferences (USA, Brazil, Portugal, Czech Republic, Russia, etc.). TEDx speaker.

Mike Rosenberg
Mike Rosenberg
Content Writer

Mike made the decision to dive headfirst into the booming world of sports betting fresh out of college. Back in the day, when 1-800 pick lines and sports pagers were all the rage, he couldn't resist the allure, having grown up idolizing sports legends like Sweetness, MJ, and Slammin Sammy. Mike dedicated his early years to the industry, tirelessly analyzing games, writing articles with free picks, and selling his expertise on reputable handicapping sites. Unlike many others, Mike was known for his integrity and only released one Game of the Year per sport, per season. His hard work and unwavering commitment paid off, earning him a devoted following and propelling his career to new heights. Then came the explosion of Daily Fantasy Sports. Believe it or not, companies like DraftKings and FanDuel used to pay Mike's company to increase their brand exposure. Now, those same industry giants don't even bother responding to his emails. While Mike appreciates the convenience of being able to place legal bets in his own backyard, he can't help but feel disheartened by what has become of the industry. People are being led astray, falsely believing that a mere $5 wager on a 20-team same-game-parlay will be their ticket to financial security. If there’s one thing Mike learned from making book back in the day, it’s that parlays are a bookie’s best friend. A bankroll is the only leg you have to stand on in the battle with the books, and Mike’s here to offer up advice on how to protect it.