Leading the Way in Responsible Gaming
In an RG.org exclusive interview with Dr. Jennifer Shatley, the Executive Director of the Responsible Online Gaming Association (ROGA), we explore the future of responsible gambling, the innovative strategies in play, and the collaborative efforts that shape the industry's approach to ensuring a safe and enjoyable gambling environment.
On the Future of Responsible Gaming
RG.org - “Dr. Shatley, as you steer ROGA into the future, what innovative technologies or methodologies do you see playing a pivotal role in advancing responsible gaming practices? How do you envision these innovations changing the landscape of online and land-based gambling?"
“ROGA is committed to using independent research to drive responsible gaming education and awareness.”
Dr. Shatley - "The formation of ROGA represents a substantial investment in responsible gaming, with seven of the largest online gaming operators in the United States – bet365, BetMGM, DraftKings, Fanatics, FanDuel, Hard Rock Digital, and PENN Entertainment – coming together to promote responsible gaming. These seven members have invested more than $20 million to support this mission through independent research, promoting evidence-based best practices, and driving consumer and industry education and awareness efforts.
In forming ROGA, we decided to align our goals under our five core pillars, which will serve as the basis for executing our mission:
- Research and Education: Research will shape our efforts to drive responsible gaming education and awareness, both for the industry and consumer audiences. This will inform initiatives ranging from encouraging engagement with responsible gaming tools to improving advertising and marketing practices. Our goal is to promote evidence-based best practices that can be adopted across the industry.
- Evidence-Based Best Practices: Promoting evidence-based best practices is fundamental to our mission. We aim to ensure that these practices, informed by comprehensive research, are adopted widely within the industry, enhancing the overall effectiveness of responsible gaming initiatives.
- Independent Certification: We aim to establish an independent certification program to assess members' responsible gaming efforts, providing operators with an objective evaluation of their policies and procedures. This certification will serve as a benchmark for responsible gaming standards across the industry.
- Information Sharing: Creating an independent database to facilitate information sharing and allow for industry-wide protection of consumers is a critical component of our mission. This will ensure that responsible gaming strategies are informed by the latest data and trends, enabling more effective protection measures.
- Industry Collaboration: We recognize that responsible gaming is best addressed collaboratively. By fostering collaboration across different sectors within the gaming industry, from software developers to end-users, we aim to enhance responsible gaming practices through joint efforts and shared resources. This collective approach will help us push the field forward and amplify the impact of our initiatives.
On Inter-Industry Collaboration
RG.org - “Considering the various stakeholders in the gaming industry, from software developers to end-users, how does ROGA plan to foster collaboration across different sectors to enhance responsible gaming practices? Could you share any strategies or upcoming initiatives aimed at bridging gaps between these entities?”
“Responsible gaming is best addressed collaboratively, which is why ROGA was formed.”
Dr. Shatley - “The industry is always looking for new, innovative methods and tools to help educate, equip, and empower players to manage their play while enjoying the entertainment of online gaming. While each member company already has responsible gaming programs in place, there is a broad understanding that responsible gaming is best addressed collaboratively, which is why ROGA was formed.”
We understand that collaboration and engagement among various organizations are crucial. Everyone involved in the online sports betting and iGaming industry – whether they directly interact with a player or not – has a role in promoting responsible gaming. We welcome opportunities to work together to help amplify each other’s efforts and push the field forward.
Addressing Youth Gambling
RG.org - "With the rise of digital gaming platforms, younger demographics are increasingly exposed to gambling activities. What targeted strategies is ROGA developing to address responsible gaming among this particularly vulnerable group?"
“One of our main goals is to promote education and awareness campaigns across a variety of audiences, including young adults.”
Dr. Shatley - “Responsible gaming is especially crucial among younger demographics. One of the main goals of ROGA is to promote education and awareness campaigns across various audiences, including young adults. Our research efforts will help us identify evidence-based best practices for effectively engaging this age group around responsible gaming.”