April Revenue Insights
CONCORD, NH, July 11, 2025 — New Hampshire’s exclusive sports betting partnership with DraftKings continues to deliver for state coffers. From January through April 2025, sports bettors wagered $288.4 million, generating $33.6 million in gross gaming revenue (GGR) and $14.72 million in tax revenue.
That marks a year-over-year increase of 14.2% in tax revenue compared to the same period in 2024, despite a slightly lower overall handle. The state’s average hold rate through April was 11.64%, an improvement over both 2024 (10.14%) and 2023 (9.51%) during the same four-month window.
Revenue Summary: Jan–Apr 2025
| Month | Handle | GGR | Hold % | Tax Revenue |
|---|---|---|---|---|
| January | $78.95M | $11.14M | 14.11% | $4.94M |
| February | $63.26M | $8.00M | 12.65% | $3.49M |
| March | $77.47M | $6.79M | 8.77% | $2.96M |
| April | $68.76M | $7.65M | 11.13% | $3.33M |
| Total | $288.44M | $33.58M | — | $14.72M |
New Hampshire collects 50% of all GGR as tax revenue, one of the highest effective rates in the country. The funds are earmarked for public education, providing a consistent financial stream for the state’s K–12 system.
Year-Over-Year Comparison (Jan–Apr)
| Year | Handle | GGR | Tax Revenue |
|---|---|---|---|
| 2023 | $352.6M | $31.18M | $14.08M |
| 2024 | $267.0M | $27.32M | $12.05M |
| 2025 | $288.4M | $33.58M | $14.72M |
While 2023 still holds the highest handle over this period, 2025 leads in both gross revenue and tax generation, suggesting stronger margins and bettor engagement despite slightly fewer total bets.
DraftKings Drives the Entire Market
DraftKings remains the sole sportsbook operator in New Hampshire under an exclusive agreement with the New Hampshire Lottery. This streamlined model has been in place since the market launched in late 2019 and has avoided the regulatory overhead and marketing wars seen in other states.
The single-operator model appears to be working: with a population of just 1.4 million, New Hampshire collected more in sports betting taxes through April 2025 than some larger states with wider access.
Revenue Path Ahead
New Hampshire’s sports betting market continues to deliver reliable, high-margin returns for the state, especially for its public education system. With hold rates climbing and GGR on pace to surpass 2023, the state shows that simplicity and structure can outperform scale in the right environment.
As more states reevaluate their licensing models and tax policies, New Hampshire’s DraftKings-only setup may become a case study in how exclusivity can still drive competitive returns, without market chaos.
