Michigan April Revenue
DETROIT — Michigan bettors wagered $426.99 million in April 2025, edging past last year’s figure and marking the state’s highest April handle since the online market opened in 2021. The celebration stopped there: the statewide hold slipped to 6.35%, down more than four percentage points from April 2024. That collapse carved gross gaming revenue (GGR) down to $27.09 million (-38% YoY) and trimmed the month’s tax revenue to just $2.28 million.
Why the squeeze? Operators eased off risk-free promotions after March Madness, a run of early-season MLB upsets padded player payouts, and a nine-sportsbook price war kept margins thin. The result was that bettors kept more of their bankrolls while the School Aid Fund, the primary beneficiary of Michigan sports-betting taxes, received roughly $1.4 million less than last April. The remainder of the tax revenue supports local governments and responsible-gambling programs, so softer revenue rippled beyond the classroom.
Michigan’s April Scorecard (2021 – 2025)
Year | Handle | GGR | Hold % | Taxes |
---|---|---|---|---|
2021 | $274.21m | $21.93m | 7.99% | $1.84m |
2022 | $396.01m | $32.63m | 8.24% | $2.74m |
2023 | $338.13m | $36.28m | 10.73% | $3.05m |
2024 | $414.43m | $43.44m | 10.48% | $3.65m |
2025 | $426.99m | $27.09m | 6.35% | $2.28m |
YoY change (2024 → 2025): Handle +3% | GGR -38% | Taxes -38%. All data provided by the Michigan Gaming Control Board monthly reports.