April Revenue Insights
NASHVILLE, TN, July 14, 2025
Tennessee's sports and betting culture continues to drive one of the most active mobile-only wagering markets in the country. From January through April 2025, bettors in the Volunteer State placed a total of $1.97 billion in sports wagers, according to official figures released by the Tennessee Sports Wagering Council.
In April alone, the market saw $463.6 million in handle and $42.8 million in gross gaming revenue (GGR), bringing the year-to-date total to over $181.7 million in revenue for licensed sportsbooks. Despite the absence of retail sportsbooks, Tennessee’s digital-first model continues to attract high engagement across major sporting events.
Sports Betting Overview: Jan–Apr 2025
| Month | Handle | Gross Revenue | Hold % |
|---|---|---|---|
| January | $543,646,737 | $50,164,865 | 9.23% |
| February | $413,505,815 | $38,156,085 | 9.23% |
| March | $548,598,949 | $50,621,775 | 9.23% |
| April | $463,591,024 | $42,777,735 | 9.23% |
| Total | $1.97B | $181.72M | 9.23% |
The hold rate remained steady at 9.23% across all four months, indicating consistent margins for operators amid high bettor volume.
A Culture Rooted in Sports
Tennessee’s betting success is closely tied to its passionate fan base and year-round sports calendar. Home to the Tennessee Titans, Memphis Grizzlies, Nashville Predators, and SEC powerhouses like the Tennessee Volunteers, the state offers no shortage of betting interest, from NFL Sundays to March Madness and beyond.
Whether it’s NBA parlays on the Grizzlies or Saturday action on college football, Tennessee bettors have embraced a wide range of markets. The state’s absence of retail betting has done little to slow demand, as its mobile-first model aligns with national trends toward convenience and accessibility.
A Competitive Mobile Marketplace
Tennessee currently hosts 12 licensed online sportsbooks, offering bettors a range of brands and experiences:
- Action24/7
- Bally Bet
- Bet365
- Betly
- BetMGM
- Caesars Sportsbook
- DraftKings
- ESPN BET
- Fanatics Sportsbook
- FanDuel
- Hard Rock
- ZenSports
The operator pool includes global leaders, local upstarts, and fast-expanding platforms. This breadth of choice has helped sustain engagement and broadened appeal across casual and seasoned bettors alike.
Forward Momentum
Tennessee’s sports betting market shows no signs of slowing. With year-round sports action and a well-regulated digital environment, the state is on pace to exceed $5 billion in handle for the second straight year. As new brands enter and fan interest deepens, Tennessee continues to set the pace for mobile-only betting in the Southeast.
