Gambling Industry News

Maine Grows 21% Year Over Year in April Sports Betting Revenue

Published: Jul 18, 2025, 8:30 AM
3 min read
Updated: Jul 18, 2025, 8:30 AM

April Revenue Insights

RALEIGH, NC, July 18, 2025 - In just over a year since launching mobile sports wagering, North Carolina is proving that success in the market isn’t just about population, it’s about timing, infrastructure, and appetite.

Legalized online sports betting went live in March 2024. Since then, the state has quietly climbed into the upper tier of U.S. betting markets, not with flashy launches or massive promo budgets, but with consistent, robust bettor activity and a sports culture built for engagement.

With eight sportsbooks now live, including FanDuel, DraftKings, Bet365, and ESPN BET, the foundation is set. And the results are starting to speak for themselves.

A Solid Four-Month Stretch in 2025

From January through April 2025, North Carolina generated over $2.45 billion in total betting handle, bringing in $215 million in gross revenue and $38.7 million in tax revenue.

MonthHandleGGRHold %Tax Revenue
January$646,942,020.00$74,530,133.0011.52%$13,415,424.00
February$543,402,737.00$55,658,912.0010.24%$10,018,604.00
March$685,003,031.00$38,140,361.005.57%$6,865,265.00
April$576,209,378.00$46,803,712.008.12%$8,424,668.00
Compare All U.S. States Sports Betting Revenue

Sports Culture as the Engine

From March Madness and ACC basketball to a passionate NFL fanbase, North Carolina’s identity as a sports state is feeding its betting momentum. Sports fans in Charlotte, Raleigh, Durham, and beyond have embraced mobile wagering as a natural extension of their fandom.

Unlike some new markets that lag during their early stages, North Carolina has shown immediate month-to-month consistency, even in off-peak betting periods like April.

Measured Growth Beats Flashy Launches

Unlike states that opened with inflated early numbers tied to promos, North Carolina’s trajectory is organic. The first ten months (March–Dec 2024) generated $5.36 billion in bets and $105 million in tax revenue, and 2025 is already on track to rival that pace.

With the structure already in place, a dedicated regulator (North Carolina State Lottery Commission), a growing operator mix, and a deeply engaged fanbase, all signs point to North Carolina becoming a long-term cornerstone market in U.S. sports betting.

<p><strong>Sol Fayerman-Hansen</strong> is Editor-in-Chief at RG.org with 20+ years of experience in sports journalism, gambling regulation, and tech. His work has appeared in <i>Forbes</i>, <i>ESPN</i>, and <i>NFL.com</i>, covering U.S. and Canadian gambling laws, major sports events, and wagering trends. Since 2023, Sol has led RG.org’s global editorial efforts, focusing on transparency, data accuracy, and regulatory insight. He works closely with researchers and legal experts to uphold E-E-A-T and Trust Project standards.</p><p>📍 Israel/Canada 🌐 English, Hebrew 🎯 Gambling law, responsible gaming, tech in betting</p>
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