April Revenue Insights
RALEIGH, NC, July 18, 2025 - In just over a year since launching mobile sports wagering, North Carolina is proving that success in the market isn’t just about population, it’s about timing, infrastructure, and appetite.
Legalized online sports betting went live in March 2024. Since then, the state has quietly climbed into the upper tier of U.S. betting markets, not with flashy launches or massive promo budgets, but with consistent, robust bettor activity and a sports culture built for engagement.
With eight sportsbooks now live, including FanDuel, DraftKings, Bet365, and ESPN BET, the foundation is set. And the results are starting to speak for themselves.
A Solid Four-Month Stretch in 2025
From January through April 2025, North Carolina generated over $2.45 billion in total betting handle, bringing in $215 million in gross revenue and $38.7 million in tax revenue.
Month | Handle | GGR | Hold % | Tax Revenue |
---|---|---|---|---|
January | $646,942,020.00 | $74,530,133.00 | 11.52% | $13,415,424.00 |
February | $543,402,737.00 | $55,658,912.00 | 10.24% | $10,018,604.00 |
March | $685,003,031.00 | $38,140,361.00 | 5.57% | $6,865,265.00 |
April | $576,209,378.00 | $46,803,712.00 | 8.12% | $8,424,668.00 |
Sports Culture as the Engine
From March Madness and ACC basketball to a passionate NFL fanbase, North Carolina’s identity as a sports state is feeding its betting momentum. Sports fans in Charlotte, Raleigh, Durham, and beyond have embraced mobile wagering as a natural extension of their fandom.
Unlike some new markets that lag during their early stages, North Carolina has shown immediate month-to-month consistency, even in off-peak betting periods like April.
Measured Growth Beats Flashy Launches
Unlike states that opened with inflated early numbers tied to promos, North Carolina’s trajectory is organic. The first ten months (March–Dec 2024) generated $5.36 billion in bets and $105 million in tax revenue, and 2025 is already on track to rival that pace.
With the structure already in place, a dedicated regulator (North Carolina State Lottery Commission), a growing operator mix, and a deeply engaged fanbase, all signs point to North Carolina becoming a long-term cornerstone market in U.S. sports betting.