Loyalty Programs

Active Loyalty Programs

What is a Loyalty Program?

Loyalty programs are a staple in the world of online sports betting and mobile betting apps across North America. These programs are designed to reward regular users for their continued use and engagement with the platform. 

Essentially, they operate on a simple principle: the more a bettor engages in betting activities, the more rewards they accumulate. These rewards programs are tailored to encourage ongoing participation by offering various incentives, bonuses, and exclusive benefits.

Such programs typically include multiple tiers, with each tier offering progressively better rewards. The ascent through these tiers is determined by the bettor's level of activity and the amount of money wagered over time. This system not only incentivizes frequent play but also fosters a sense of loyalty and commitment to the sportsbook.

The rewards offered can range from free bets, cashback offers, enhanced odds, and access to exclusive events to personalized customer service. The aim is to create a rewarding and engaging experience for bettors, making them feel valued and appreciated for their loyalty.

How Loyalty Program Work

Loyalty Programs in U.S. online sports betting typically include these steps:

  1. Enrollment: Automatically upon sportsbook registration.
  2. Earning Points: Earned per dollar wagered, determining the player's loyalty level.
  3. Point Conversion: Points can be exchanged for rewards like free bets, bonus cash, or other perks.
  4. Tier Advancement: Accumulating more points leads to higher tiers with better benefits.
  5. Exclusive Promotions: Higher tiers often offer unique promotions, enhanced odds, or special events.
  6. Personalized Offers: Tailored bonuses or offers based on betting history and preferences.
  7. VIP Events and Services: Top-tier members might access exclusive events, dedicated account managers, and priority customer support.
  8. Redemption Flexibility: More options for point redemption, including merchandise or real-world experiences.

The Risks of Loyalty Programs

Loyalty clubs and bonuses in betting have their own set of risks:

  • Encourages More Betting: They may push bettors to wager more often or in larger amounts for more points or higher tiers.
  • Addiction Risk: This can be dangerous for those prone to gambling addiction, as the reward cycle may encourage problematic behaviors.
  • Financial Risks: Trying to earn more points could lead to spending beyond one's means, overshadowing responsible betting practices.