About Konstantin Ulanov

5 min read
Konstantin Ulanov
Konstantin Ulanov
Founder, Vseprosport.ru | Co‑Founder, Uffiliates.me | Betting & iGaming
Interests:
Exchange Trading
Operator Marketing
Affiliate Growth

About

Analyst Konstantin Ulanov is a veteran of the sports‑betting industry with nearly two decades of hands‑on experience spanning exchange trading, operator marketing, and affiliate growth. A marketing graduate of Orenburg State University (2005), he spearheaded the Russian‑language rollout of Betfair from 2008 to 2012, translating complex exchange mechanics into record regional turnover. He later advised bet‑at‑home, Rivalo, and Catena Media on Eastern European market strategies before turning an after‑hours blog into the multi‑platform media brand Vseprosport.ru (est. 2012, 60k+ daily readers). 

In 2019, Konstantin co‑founded Uffiliates.me, a global CPA network serving 120+ operators across the EU, LatAm, and MENA. He sits on the international jury of the BR Awards and is a frequent speaker at SBC Summit, Betting Trends Forum, and Sigma.world. 

Vision

 “To cultivate a transparent, data‑driven betting ecosystem where informed players, ethical operators, and rigorous regulation coexist—turning every wager into a responsible, insight‑powered experience that elevates the long‑term sustainability of the global sports industry.”

Our authors

Paruyr Shahbazyan

Paruyr Shahbazyan started his business career as an entrepreneur in 2000. Over 13 years, he learned business and leadership, which laid the foundation for his career.

In 2013, Paruyr entered the sports and betting industry as the founder and president of Bookmaker Rating, an online media platform he led until 2020. The platform focuses on in-depth analysis and insights in sports betting and has gained a reputation for quality content.

In 2022, Paruyr co-founded Azuro, a decentralized betting protocol. This shows his commitment to technology in the sports betting space. Through all these experiences, Paruyr has been shaping and influencing the betting industry, setting new trends and standards.

Innovation in sportsbetting comes from a deep understanding of both technology and the human element of sports.

Strategic Vision

Paruyr's vision is to revolutionize the sports entertainment industry by integrating technology. He sees the future of sports entertainment as a blend of traditional sports knowledge with innovative tech solutions, like decentralized protocols, to enhance user experience and fairness. He aims to create platforms that are not only user-friendly but also uphold the highest standards of ethical reporting, contributing to a more responsible and enjoyable sports culture.

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